Our Story
Lovely Riga was founded with a simple mission: to show visitors the true beauty and excitement of Latvia's vibrant capital. What started as a passion project by local travel enthusiasts has grown into one of Riga's most trusted tour operators.
With over 15 years of experience in the travel industry, our team at SIA ANREX has welcomed thousands of guests from around the world. We specialize in creating unforgettable experiences — from adrenaline-pumping activities and cultural day trips to legendary nightlife adventures.
What sets us apart? We believe every guest deserves the VIP treatment. That's why we offer door-to-door service, easy online booking, and the personal touch that only local experts can provide.
Why Choose Lovely Riga?
We go above and beyond to make your Riga experience unforgettable
Trusted by Travelers Worldwide
See what our guests are saying about their experiences with us
Project Funding
SIA "ANREX" Reg. No.: 40003960955
Within the Recovery Fund, we are making investments to improve business processes.
Supported activity: sales processes
Solution: development of a new website and booking system